Previews in books

I understand the reason why often publishers put previews of other or upcoming books at the end of a book. That way word gets out about them. Fine with me. But then I wonder what is the thought behind putting a preview of let’s say “Rainbow dreams” (made up title, don’t look for it, LOL) into the back of the book “Rainbow Dreams”? Hasn’t the reader just read that book? Why does she need to read the preview at the end of it again? Isn’t that really strange?

My only theory is that publishers  think their readers are so thick that they have forgotten everything about a book the minute they finished it. So, by reading the preview they’ll think”Oh, that sounds like a good book, I must go and read it”, and thus are suckered into buying it again. Might even work for some…

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